I believe that clear writing reflects clear thinking.  And that fuzzy, buzzword-laden writing reflects fuzzy thinking.

Now I’ve got scientists on my side.

Awhile ago, I blogged about this topic. 

So I was excited to learn that John Geppert and Janice Lawrence, at the University of Nebraska-Lincoln, have proved that CEOs who use jargon and weasel words are more likely to commit the kind of fraud that led to the economic meltdown.  The Christian Science Monitor reported it.

But I first read the article in GoodNUz, a University of Nebraska alumni magazine.
 
Yes, this Bostonian-born-and-bred went to grad school on the Great Plains.

 And I’m not surprised that this study came out of the straightforward Midwest. 

Maybe their winds blows all the bullshite away.