Someone recently asked me if I did marketing.  I didn’t know how to answer the question.

The online Marketing Teacher puts it succinctly: “Marketing is made of price, place, promotion, product (know as the four P's).”   

So my first answer is no, I’m not a specialist in marketing.

What about the subset of marketing, Marketing Communications?  Can I do that for you?

It depends on which of the eleven parts of Marketing Communications you need.

1.     Personal Selling.
2.     Sales Promotion.
3.     Public Relations (and publicity).
4.     Direct Marketing.
5.     Trade Fairs and Exhibitions.
6.     Advertising (above and below the line).
7.     Sponsorship.
8.     Packaging.
9.     Merchandising (and point-of-sale).
10.     Marketing (and Internet promotions).
11.     Brands.

Therefore, Marketing, and Marketing Communications make up your plan.  Writing is how you go about executing parts of that plan.  With the help of a graphic designer , I can create these parts of your plan.

• Press releases
• Direct marketing letters
• Advertising copy
• Web content
• Annual reports
• Speeches

Let’s go back to the original question—can I “do marketing”?  I understand enough about marketing to write the pieces that a small business or non-profit needs.  If you’re small enough, I can even help you create a communications plan.  

Larger groups need a specialist to develop and manage the whole process.  The Public Relations Society of America has lists of such people, as does Marketing Power.

But even if you're a small group, you need a plan.  And then you need a writer.