Judith Pratt's Freelance Writing Blog

Flying Words

2011-10-18T15:45:44Z

Just saw Adam Rapp’s play Dreams of Flying, Dreams of Falling. I call it Buried Child meets The Cocktail Party.

I love the words. They move from the amusing party chatter of rich white people to fierce poetic visions. The clash of language gets reinforced by things like geese thumping into the house and being carried into the glowing dining room as sad feathery masses. The final image is even creepier than that.

Usually I don’t like plays where the language flaunts itself; where the writer wants us all to see how poetic s/he can be. Here, linguistic dissonance makes the poetry work.

On one level, this is about how rich white people take from everyone else and get their just, if weird, comeuppance. On another level, the internal angst of us well-off folks gets translated into strange images that don’t immediately make sense—except on a visceral level.

Rapp and director Neil Pepe use lots of standard stage business to underline the ordinary—you know, where the guy is just about to drink the poison when something distracts him. Christine Lahti, as the fierce cougar Sandy Cabot, turns in a brilliant performance. All her outrageous actions come from someplace deep inside, so we see that something awful drives her.

I mean this as a review of the words, not the actors, all of whom are great, or the production, equally good. So check it out for yourself. The Atlantic Theatre Company at Classic Stage Company, New York City, closing October 30.

The Summer of Lyme

2011-09-26T14:35:17Z

Are you on this map? Or this one?

Then wear your tick repellant. And scrutinize your skin for ticks every time you wander in the wilderness—or in your back yard.

Lyme disease comes from ticks that live on deer. It was named for Lyme, Connecticut, where it was first discovered. We’ve always had our own herd of deer, commuting through our yard, fertilizing the lawn and eating everything. This year, however, Lyme disease hit Ithaca, NY, and I immediately got it. I’m an avid, if amateur, gardener, so I had lots of opportunities.

I never saw a tick on me. I didn’t get the nice bulls-eye rash. So it took three feverish weeks, two trips to the emergency room, and two days in the hospital before the physicians could figure it out and give me doxycycline. Then I spent a week being so tired that walking to the kitchen seemed like a day's work.

My physicians are not dummies: Lyme disease is hard to diagnose because the symptoms mimic lots of other diseases. Fever, aches, generalized rash--one of my doctors said that medical schools give these symptoms to students so that they'll do endless research.

Oh, and if the physicians don't figure it out, and the symptoms go away, they are likely to come back as heart or neurological problems--although this diagnosis is controversial, so you'll be in even more trouble trying to get treatment.

I now have a can of tick repellant, and plan to tuck my pants into my socks and button my shirt to the ears. I also plan to check for ticks often, just like my dad used to do when I was a kid running around in the woods and fields. He may have used a magnifying glass—the little suckers can be as small as the periods in this article.

I lost five weeks of summer 2011. Fair warning!

For more, check out the International Lyme and Associated Diseases Society, or the many blogs by Lymed folks.

Betrayal Rant

2011-09-26T14:31:48Z

Once I had a Shakespeare teacher who gave several great lectures about the Bard’s betrayal themes .

Shakespeare knew best.

There’s my friend Joe, for example. He’s the second in command in a small marketing and event planning organization. And the only person in the group who can write. (I believe him on this. When it comes to cranking out words day after day, many are called, but few are chosen.)

The board president had a friend. She got the event planning job. Same salary as Joe. She cannot write. He pointed that out at the hiring meeting. She got hired anyway.

“Just tweak this for me, Joe,” she’ll say. “Do your magic on this,” she’ll say. Neither tweaking nor magic can help her stuff. So if it’s something Joe also needs, he has to rewrite the whole thing.

Did I mention that she has the same salary as Joe?

Then there’s Bob. For twenty years, he has run a small organization in a college. Now he’s invited all over the world to tell ‘em how he does what he does. Meanwhile, the college nickel and dimes him constantly—because his advanced degree is not the same as the advanced degrees in his department. International reputation? Pah.

Notice that these are white men in their fifties. Hardly an oppressed group. Except for the “fifties” part.

America loves Young Turks. Then they wear them down, nickel by dime, one tiny betrayal after another.

Then they hire another Young Turk, and the cycle continues. Experience? Pah.

No wonder we can’t figure out answers to the world’s problems. We keep betraying those who might be able to help.

" . . . and I want world peace!"

Life Imitates Art: Airplane Version

2011-06-02T18:33:41Z

Some guy on an airplane just decided that a seatback in his face was not acceptable. His violent response to the situation made the national news.

Been there done that, artistically speaking. Way back in 2007, while at the Last Frontier Theatre Conference in Valdez, Alaska, I took a class from Margaret Lally called “Writing the Rant.”

As taught by Lally, a rant was a kind of performance art. You write an outline, then get up and improvise your way through it. I ranted about my airplane trip from Ithaca NY to Anchorage AK. The way you elbow through line after line, lugging backpacks and suitcases. The way you sit on the tarmac until you are thoroughly steamed, both physically and mentally.

But in the climactic moment, I ranted about the seat in front of me. Although it held only a baby seat, the parents had tipped it all the way back, so their darling would be comfy. I spent the flight from Detroit to Anchorage with a seat in my face.

Meanwhile, the baby in question never occupied its little throne, but instead wandered from parent to parent, who had strategically placed themselves on opposite sides of the aisle. I’m sure the flight attendants really enjoyed that. I know I did.

Here’s a rough outline of my ranting conclusion.

“Finally, I placed both feet on the offending seatback and shoved. Hard. Seats fell like dominoes. Hundreds of people went face down in their laptops. Pretzels flew everywhere. Lots of screaming. Three flight attendants gang tackled me.

"You know, the security people were really nice about it all. And my accommodations at Gitmo are much more comfortable than that dammed airplane.”

To quote Lily Tomlin (and Jane Wagner): "Art. Life. Life. Art."

Sneaking Up on Magic

2011-04-27T17:49:00Z

“Do your magic,” say some of my writing clients.

In my avocation--acting and playwriting--directors talk about “the magic of theatre.”

I wish it were magic.

Over the years, I've discovered many people, both writing clients and theatre folk, who believe in magic. To them, advance planning, regular meetings, and an overall vision of the production translate to hierarchical, autocratic, uncreative, and limiting. Not collaborative. Patriarchal.

Also a lot of work.

And you don't look cool. When you know what you want, people can see you as a little obsessive, a little dictatorial. Not loose and creative.

Unprofessional

Many years ago, a colleague, irritated by another’s writing, called it “unprofessional" She used the term in the vague way that people say something is “inappropriate.”

In other words, she disliked both the person and their work, but didn’t want to say anything directly insulting. But I'm happy to insult anyone who believes that careful work means uncreative work.

Merriam Webster defines “professional” as: (1 characterized by or conforming to the technical or ethical standards of a profession (2) exhibiting a courteous, conscientious, and generally businesslike manner in the workplace.

Tricky. Conforming to technical standards while remaining unfailingly courteous can kill a project. A good collaboration is like a good marriage: if you disagree, you better get it right out in the open where you can look at it, or it will fester.

But too many creative people avoid the businesslike approach for fear it will mess up their mojo.

What's the answer? Craft.

Craft

“Professional” means knowing, and practicing, your craft, even when it feels tedious and uncreative--or sweaty and inappropriate. Developing an overall plan after carefully considering your audience, reviewing past mistakes and triumphs so you can use them to create better work, methodically going through each step of the process, setting and meeting deadlines—where’s the magic? I mean, we're not making assembly line widgets here, we're making Art!

Ask anyone who makes a living by building things—tables, computer code, articles, quilts, plays—and they’ll tell you. If you work hard and well, sometimes the magic happens.

Magic is an elusive little bugger. Craft is how you sneak up on it.

No Comment

2011-01-23T15:10:00Z

I thirstily look forward to you blog posts.

I allow no comments to post to email me direct please.

Dowsing for Ideas

2010-12-08T21:35:00Z

Everything you learn will help you in your writing. Here’s a particularly oddball tidbit for writers.

My father believed in the religion of science. He was a wonderful dad, and taught me about gardening, carpentry, and—despite my protests—mathematics. He would not, however, have much use for the many alternative therapies I try for my fibromyalgia .

My friend Mary does something called Sound Healing , in her beautiful studio in the woods. After we talked for awhile, she said “Okay, Judith, now I’m going to ask you to dowse in order to choose the tuning forks and Tibetan bowls I’ll use to heal your body’s vibrations.”

Somewhere in Scientific Heaven my father said, “This is not Science.” He sounded disgusted.

I told him science believed in controlled experiments.

Mary gave me a small, heavy glass bead suspended on about six inches of thread. I held it over my palm and told it a lie: “My name is Fred.” I did this with my eyes closed so I wouldn’t skew the experiment. When I looked, the bead was swinging left and right.

Then—eyes closed--I told it a truth: “My name is Judith.” Now the bead swung toward me and away, toward and away.

“Welp,” said my father. (“Welp” is New England for a very noncommittal “Well.” *)

I held the bead over a Tibetan bowl. With my eyes closed. When I opened them, the bead was swinging toward and away. “Yes,” said Mary, and picked up the bowl.

It went on like that. Close eyes. Hold string. Bead swings. No. Yes. No.

Then it stood still. Hah, I thought, it isn’t working. “That’s a No,” Mary told me. When I tried again, I got a definite swing. Yes. No. Yes.

My father gave up and went back to Scientific Heaven.

Sound Healing also works. But I was going to tell you how learning about dowsing helped my writing biz.

A few months after my experience with Sound Healing, I was hired by a woman to help her put together her memoirs. She is the opposite of my rational, father-trained self. Using her formidable intuition, she has healed herself of the physical and mental ailments brought on by difficult parents and an early, abusive marriage.

Every day, she uses her dowsing bead to learn what supplements to take. Because I’ve learned that there are many things Science can’t explain—like dowsing, like Sound Healing—and because I am still the rational, organized person my father trained--she chose me to help her put together her memoirs.

We make a good team.

Meanwhile, I’ll keep learning about new things. Because you never know.

*Bahston dialect pages don't know about this wicked good word, but I heahd it all my life.

Why I (sob) Left BNI

2010-10-20T14:49:00Z

If you own, or manage, your own business, run, do not walk, to BNI (Business Networking International) .

Your business will grow. Your understanding of how to run a business will grow. And you’ll meet a bunch of terrific people.

So why did I leave?

I had the chance to work on my own writing—plays, a novel—instead of other people’s writing. I’m gonna keep doing the latter, so if you want something written—web content, articles, brochures, memoirs—let me know. But I’m going to stop marketing my freelance business, and start marketing my own writing.

And I know how to market my own writing thanks to BNI, where I learned about referrals and networking as an art.

Why BNI?

Structure. The meetings are incredibly well organized. That doesn’t mean boring. We get to know each other through one-to-one meetings. So there’s lots of catching up, happy teasing, and love through the rough spots.

Referrals. We refer one another. If you need any kind of home repair, painting, etc; if you need any kind of insurance; if you need acupuncture, chiropractic, massage, dentistry, psychotherapy; if you need anything at all, give me a call. I know a lot of great people. I know them well. I’ve used their services.

Training. BNI offers annual training. The meetings all have an Education Minute. And there’s a whole roomful of entrepreneurs to learn from.

Why didn’t I join sooner???

Because of the cost of dues—which I made back in six months. Because I had to be at every meeting, 7:15 a.m. every Tuesday, or send a substitute. But when I knew I had to take the opportunity to do my own writing, I hated to leave!

There’s this great Bollywood movie that has a scene with everyone singing and dancing on top of a moving train. Somewhere in that song is “I love-a you all!”
I can't find it on You Tube. But--

I love you all.

Writing and Marketing

2010-09-06T23:47:00Z

Someone recently asked me if I did marketing. I didn’t know how to answer the question.

The online Marketing Teacher puts it succinctly: “Marketing is made of price, place, promotion, product (know as the four P's).”

So my first answer is no, I’m not a specialist in marketing.

What about the subset of marketing, Marketing Communications? Can I do that for you?

It depends on which of the eleven parts of Marketing Communications you need.

Personal Selling.
Sales Promotion.
Public Relations (and publicity).
Direct Marketing.
Trade Fairs and Exhibitions.
Advertising (above and below the line).
Sponsorship.
Packaging.
Merchandising (and point-of-sale).
Marketing (and Internet promotions).
Brands.

Therefore, Marketing, and Marketing Communications make up your plan. Writing is how you go about executing parts of that plan. With the help of a graphic designer , I can create these parts of your plan.

Press releases
Direct marketing letters
Advertising copy
Web content
Annual reports
Speeches

Let’s go back to the original question—can I “do marketing”? I understand enough about marketing to write the pieces that a small business or non-profit needs. If you’re small enough, I can even help you create a communications plan.

Larger groups need a specialist to develop and manage the whole process. The Public Relations Society of America has lists of such people, as does Marketing Power.

But even if you're a small group, you need a plan. And then you need a writer.

CONTENT FOR SOCIAL MEDIA NETWORKING

2010-06-20T13:31:00Z

Last week, I heard Ted Hart talk about using social media networking to raise money. He just pours out the information! Your non-profit should use Guidestar, and have a website. Then you decide. Facebook, Twitter, Linked In, a blog . . .

He did tell us about ping.fm/, where you can update all your social media networks at once.

But where does all the content come from? All the information? All the words?

Ted pointed out that you have a lot of it already. PowerPoints, speeches, proposals, grant applications, it’s all there.

Yes, but it has to be good, you say. I can’t just cut and paste it. It has to be right.

Don’t worry about making it perfect. When you go out and talk to people about your work, do you wordsmith everything that comes out of your mouth? You’d never say a syllable if you did that!

Social media networking is just like talking to people. Except maybe on your website. But we’ll get to that in another post.

So here’s a plan to manage your content.

Keep it all in one place. Ask everyone who has to write things to send them to you, and keep a file of them on your computer.

Give each staff member one job.

Twitter: Ask your head honcho to post daily.

I gave a speech to the Rotary Club today, about the importance of our work. You can read it at this link.
I read a book that really impressed me. Here’s the link.
My whole family gathered for July 4. I love fireworks!

Facebook: Give each staff member a day to write something about what they do. Three staff members, three posts a week. Ten staff members, rotate it around a ten-day schedule. Posts can be real simple:

I gave people nametags at our Walk for the Cure event, and loved meeting them.
I input $395 in donations today. Keep it up, friends!
Today I bought daffodils from a nice college kid to support cancer research. Happy Spring to you all!

Linked In: Ask each staff member to take a week, or a month, to read the Group postings that are most relevant to what you do, and post in response. Go to Linked In Groups and search under the name of what you do. Or join the Alliance for NonProfit Management, or the Fundraising Professional Group.

Blog: Create a list of topics that you can cover once a week for a couple of months. Pass that around the staff and ask people to pick some, or add their own. Feel free to use your Twitter, Facebook, and Linked In posts, and cover them in more detail.

Newsletter: At this point, you have lots of stuff to collect into your newsletter!

Your website is the one place where wordsmithing and perfection are important. On the Web, you have ten seconds to grab people. More on that in another post!

Help in Finding Your Voice

2010-04-05T14:10:00Z

A colleague of mine recently thanked her networking group for their help. “Now I have a voice,” she said.

Novelists and poets talk about “finding your voice.” But Melissa (not her real name) didn’t mean that kind of voice. She had discovered how to talk about her work as an entrepreneur and businesswoman.

Melissa’s comment hit me where I live—because my job is to find the client’s voice when I write about their work. Especially if it’s a small business or non-profit, or a solo practitioner. Their customers are looking for a personal connection, not a lot of market-speak.

To get that voice means listening to the client. Of course I have to understand how to use the technical words that relate to their work, and learn about their customers. But I also have to listen to how people talk—and think—about what they do.

Is the client a short-sentence person, or do the express themselves in longer, more complex, carefully worded terms? Does their work lend itself to warm, friendly, flowery language, or terse outlines? Are their customers people who want it simple? Or do they want to know every single fascinating detail about the organization, their mission, and how they achieve that mission?

I also explain to the client that I plan to find their voice. Otherwise, the client might think he or she wants the usual “professional” bushwa, the stuff that everyone uses, the stuff that sounds patently insincere.

Along with listening, it helps to read some things the client has written about their organization. In fact, when a client hired me to edit materials he had written, I learned that can be a terrific way to work on something short. He had already captured why he chose his work and how he goes about it. All I needed to do was pare his writing down a little for today’s short-attention-span readers. (Actually, our attention spans are fine, considering how much information we all take in every day!)

So I listen to you, I read what you’ve written about your work, and I think about how your customer reads. Then I add it all up and find your voice. Crystal clear!

After that, you can begin writing your novel.

Designing Writing

2010-03-19T16:49:00Z

Which comes first, the graphic design or the content ?

Content means words, writing, headlines, sidebars. It can also mean pictures, photos, and/or drawing. Graphic design is how it all gets laid out on the page or the website—the fonts, the colors, the spacing, the borders.

Too often, the writer and the graphic designer work separately. I write it, then my client e-mails the content to a graphic designer, who lays it out. Pictures can come from any of us—client, writer, graphic designer.

This works okay—not great, but okay—if you’re just plugging words into an already-designed format, such as letterhead, a blog, or a magazine with a good editor.

It works badly for a brochure or advertisement, or any new undertaking: website, newsletter, magazine, special project. Why?

What if I write too many words to fit the brochure, or advertisement?
What if the designer and I have completely different notions about the audience and the message?

The best work comes from collaboration. For that, you can hire an expensive marketing company. Or you can hire people who know, like, and work with each other.

To find out about my designing friends, check out my website. Or theirs:
Julie Manners, Graphic Ideas
Camilo Nascimento, 544 Productions Web Design
Monroe Payne, Payne Family Photographers

Scratchy Throat Speaks

2010-02-24T22:29:00Z

Happy February Flu season to all!

I’ve been croaking scratchily for several weeks. How can I coach public speaking when I sound like a hinge that needs oil?

Well, because I know what to do about it. It all comes down to three tips: Breathe more. Articulate more. Talk less.

Breathe More

Breathing powers speech like food powers the rest of you. The harder it is to talk, the stronger your breathing needs to be.

Serendipity favored me this week. I had two classes in breathing. The first was in Sharon Costianes’ Feldenkrais series; the second was in Users Guide to Your Body, with Maren Waldman and Ron Floyd.

In order to breathe well, we need to know where our diaphragm is, how it works, and how to help it work better. We need to get the knots out of our rib cage, both front and back. Then we need to think about all that as we practice speaking. For me, that means becoming a member of Bob and Ray's Slow . . . . Talkers . . . of . .. America.

Articulate More

When you can’t rely on vocal power, pay attention to articulation and clarity. Even quiet people can be heard when they crystallize every sylable. No, you don’t have to lose your cool regional accent, unless it’s one of those mush-mouth ones. Southerners rejoice—your lovely long vowel sounds only need strong consonants to divide them.

Do your Ts and Ds sound alike? Do you speak with your mouth mostly closed? Or do you smile all the time you’re speaking? Open wide and get those sounds out! Tongue twisters help, and are a good warmup to practice when your voice returns

Talk Less

While your scratchy voice heals, don’t talk so much. And don’t whisper—that’s even harder on your infected throat! It’s a good time to practice listening skills. Then you’ll have lots of new things to talk about when spring comes.

Small Mouth Blues

2010-02-11T23:38:00Z

On my last visit to the dentist, I once again realized that I have a very small mouth.

At this point, my friends always make a lot of unnecessary cracks. But it’s true. Cramming those x-ray thingies into my dainty jaws is always a struggle.

It’s a worse struggle because I’m a public speaking coach.

See, the mouth is where sounds resonate. Like a guitar’s body, like the innards of a grand piano, the better the space, the better the sound. With no space to echo in, my voice insists on sounding tinny.

For those of you with the same problem, there are solutions.

First, practice humming into your face bones and sinuses. “MMM” sounds are best. Make them echo around in your face. Bonus: it feels like a massage.

Then be sure that your jaw isn’t all tightened up. Yawn. Rub your jaw joint. If you clench your teeth, you can feel what my voice teacher friend Susannah calls your “cowboy muscle.” You’ve seen the camera pan in on that strong silent face as he tightens his manly jaw in frustration. We all do that when frustrated, so stretching it out makes it easier for your voice to get out of that teeny mouth.

Help people hear you by practicing your articulation. Lots of consonants sound alike. Was that name Pratt, or Bratt? And can you say the word “anemone” clearly, or does it sound like “amenninny”?

Finally, practice enough so you can have fun explaining your interesting ideas to the big mouths.

Phonies Beware

2010-01-31T18:43:00Z

“If you read your marketing, sales, or Web site descrptions for your business out loud, does it sound like a real person is saying it?”

Rohit Bhargava wrote this in his book Personality not included: Why Companies Lose Their Authenticity, and How Great Brands Get It Back.

Talk about a lousy title for a book. But do not be fooled. Read it. It’s great.

Bhargava clearly articulates something that has been inarticulately bugging me for years. He says that the market-speak of the past doesn’t work in the days of Web 2.0.

Even in the days before the Web, I never thought much of market-speak. Stuff like this gave me hairballs even when I wrote it.

“Help from alumni, parents, and friends is key to meeting the demands of the 21st century while providing the best possible atmosphere for learning.”

(Before flaming, let me point out that most colleges and universities sound like this when asking for money.)

Do you trust this college? Does this sound authentic, like a real person wrote it? Or is it something that The Onion or Wonkette loves to hate? (For those of you who haven't met them, these are the kind of people who skewer phonies all over the Web.)

Read Bhargava for actual practical tips on how to stop being a faceless piece of Teflon and start talking like a real human being.

Teflon inventor Roy Plunkett

I'm Persuaded

2009-11-09T20:49:00Z

Last Friday November 6, I did a workshop in public speaking for the 2009 LeadNY class.

The LeadNY program, run from Cornell University, provides a two-year program of seminars, workshops, and field trips for people in

New York’s $4 billion agriculture industry. It’s a big commitment. People from all over the state travel to various cities for a series of three-day events, learning how to lead their industry.

After my workshop, five brave souls had volunteered to be guinea pigs, each presenting a five-minute persuasive speech. Experience level ranged from an ex-teacher to not so much. Did I mention that they were brave?

Check out a of the few topics I learned about:
conservation tillage
mobile meat processing

Many of the LeadNY participants want to influence public and social policy, so it’s a good idea to start practicing early. And, as with any speech, practice is the only thing.

Plenty of online sites offer How To Write the Persuasive Speech. Here’s my favorite.

Looking at the Persuasive Speech definitely takes us back to the basics.

Know your Audience—and use that to connect with them
Learn what makes a good argument. That’s argument as in “reason to believe,” not as in “talk radio.”
Practice well.

Meanwhile, thanks to the LeadNY folks for the maple syrup and the interesting speeches.

Talking in Elevators

2009-10-24T22:06:00Z

In the past week, I attended three large networking events, collecting a fistful of business cards and listening to lots of elevator

speeches.

The elevator speech is that 60-second talk about your business, suitable for telling to someone you meet in an elevator before he or she can escape—I mean, before they reach their floor.

At the Women Ties conference, we did some speed networking—moving from table to table and repeating our E-Speech over and over. After the tenth repetition, even I was tongue tied, and one very professional woman lost her thread completely and sputtered into silence.

E-Speeches are not easy.

My favorite how-to article on this topic appears on Quintessential Careers site. One great suggestion: develop different speeches for different situations. I’d suggest having at least a short one and a long one. You can also tailor them to particular client groups, or to each service that you offer.

One again, notice the need to practice practice practice! It’s the only way you’re going to sound relaxed and casual—and avoid tongue-tied sputtering.

Be Yourself and Be Heard

2009-09-16T18:32:00Z

I just gave a speech about public speaking, using my experience as an actor, teacher, and writer.

The main points:

You have to be yourself, and you have to communicate with the audience.
You have to practice, and practice well.

I was not surprised to discover that the best books on the subject were by ex-actors. Speak Without Fear, by Ivy Naistadt, offers great tips and exercises for all those who find public speaking to be a fate worse than death.

Taking Center Stage: Masterful Public Speaking, by Deb Gottesman and Buzz Mauro, uses all the skills you learn in acting class to help public speakers.

All public speaking advice begins and ends with the word practice. But I would add that it must be good, useful practice, not just going through it wrong over and over again. You need a plan. And you need an audience.

Actors call it rehearsal. Actors rehearse with a director.

Athletes call it practice. Athletes practice with a coach
.
The director or coach creates a practice plan; then tells the performer when they’re on, and off track. A good director stands in for the audience. A good coach leads the athlete to do her best.

Don't practice hard. Practice well!

Plain Speaking from the Great Plains

2009-08-26T14:07:00Z

I believe that clear writing reflects clear thinking. And that fuzzy, buzzword-laden writing reflects fuzzy thinking.

Now I’ve got scientists on my side.

Awhile ago, I blogged about this topic.

So I was excited to learn that John Geppert and Janice Lawrence, at the University of Nebraska-Lincoln, have proved that CEOs who use jargon and weasel words are more likely to commit the kind of fraud that led to the economic meltdown. The Christian Science Monitor reported it.

But I first read the article in GoodNUz, a University of Nebraska alumni magazine.

Yes, this Bostonian-born-and-bred went to grad school

on the Great Plains.

And I’m not surprised that this study came out of the straightforward Midwest.

Maybe their winds blows all the bullshite away.

Dramatic Writing for the Short Attention Span Reader

2009-08-04T14:35:00Z

Why would a freelance writer spend her vacation studying playwriting?

The obvious answer is because I’m also a playwright.

Another answer: playwrights know all about catching the reader’s interest, telling the story clearly, and keeping the reader wondering what happens next.

In our world of the short attention span, writers need to grab and hold an audience with every tool we can find.

The Playwrights’ Intensive at the Metropolitan Theatre Ensemble taught me how to discover those tools. So I’m mining the world of playwriting in order to write better brochures, fund-raising materials, marketing materials, and video scripts. Thanks to Karen Paisley and Stuart Spencer for an amazing experience!

(If you go to the Playwrights Intensive link, you'll see a photo of me being Dead Mother. Blue t-neck, white pants, closed eyes.)

Then I went to the Southampton Writers Conference,where Laura Maria Censabella showed me how to catch and hold the attention of an audience. And Jacquelyn Reingold, who writes for theatre, television, and film, taught me about the incredibly detailed structure that TV writers use.

Think about it. TV writers have to grab you over and over again, to keep you coming back after every commercial. After all, you can change the channel any time. Or go get a snack. You can even just turn the tube off.

It’s the same with your direct mail letter, your marketing brochure, or your website. The reader can toss it away or surf to the next site. The writer’s job is to keep them reading.

Did you?